Uber Launches Senior Citizen Account Profiles with Streamlined Features

Uber has announced the introduction of dedicated account profiles specifically designed for senior citizens. This initiative aims to provide a more user-friendly experience through a streamlined app design and features tailored to the needs of older adults. The new profiles are an extension of the existing “family profile” feature, which allows family members to manage rides and payments on behalf of the account holder allows for teen accounts.

Enhanced Design for Easier Navigation

The primary attraction of these senior accounts is the redesigned interface. Uber promises that the app will feature larger text, fewer steps, and easy-to-follow screens. This redesign includes fewer buttons and larger text throughout the application, making it more accessible for seniors and individuals with minor eyesight issues when booking rides.

Support from Family and Caregivers

Family members and caregivers can assist account holders by booking rides on their behalf. They can also help manage payment methods and check in during trips. The app allows family members to track rides in real-time or receive text updates upon the arrival of the driver. In case of an emergency, caregivers have the option to contact the driver directly through the app.

Convenient Features for Frequent Destinations

To enhance usability, frequent destinations, such as a doctor’s office, can be stored for easy access. Additionally, the app introduces unique payment options, including the ability to accept Medicare Flex, catering specifically to the financial needs of older adults.

For older adults who do not have access to a family profile, Uber offers a “Simple mode” that provides a similar streamlined experience. This mode features larger text and simplified navigation, ensuring that all users can benefit from the enhanced interface.

Comparison with Lyft’s Offerings

In a competitive landscape, rival Lyft has recently introduced a similar suite of features aimed at older riders called Lyft Silver. However, Lyft’s service includes a unique aspect where it matches older riders with vehicles that are easier to enter and exit, a feature that Uber has not yet implemented. Currently, senior accounts on Uber are being rolled out across the United States, with plans for global availability in the future.

This article originally appeared on Engadget at Engadget.