Threads Introduces New Word Blocking Features

Threads has taken a significant step towards decoupling from Instagram by introducing its own word blocking filters. Instagram head Adam Mosseri announced on Thursday announced that the Hidden Words setting on Threads now includes newly added custom filters to block words, phrases, and emojis in batches, with optional time limits. This update aims to provide users with greater control over their interactions on the platform.

Enhanced Customization for Users

Previously, the Hidden Words feature was tied to Instagram, meaning users could only mute the same words and phrases across both platforms. This recent change allows Threads users to tailor their experience by filtering out specific content from their feeds, searches, profiles, and replies on both services. Mosseri emphasized that Threads is about fostering an open exchange of perspectives, and to do so, people need to be able to shape the experience into one where they feel comfortable expressing themselves. This statement highlights the platform’s commitment to user comfort and expression.

Temporary Word Snoozing

The update also introduces a temporary snooze option for words that users do not wish to permanently block. This feature includes a 30-day time limit, allowing users to track the number of days left until the filter expires. This could be particularly useful for avoiding spoilers for newly released movies, TV shows, and games, or for steering clear of viral drama from online communities, all while maintaining an active presence on social media.

Comparison with Competitors

This time limitation feature is not available on Instagram’s Hidden Words settings but mirrors similar options on competitor platform X. On X, users can mute words for a day, a week, or 30 days, providing flexibility in managing their social media experience. Mosseri confirmed that the update is available now; however, some users, including myself, may not see it immediately on their Threads accounts, indicating that it may take some time to roll out to everyone.

Conclusion

The introduction of customizable word blocking filters on Threads marks a significant enhancement in user experience, allowing for greater personalization and control over content visibility. As social media platforms continue to evolve, features like these are essential for fostering a comfortable and engaging environment for users.