Nothing to Launch Phone 3 on July 1

Nothing has officially announced the launch of its first proper flagship device, the Phone 3, set to debut on July 1. This announcement follows hints about the phone’s release during a teaser shared by Nothing at last month’s The Android Show I/O Edition.

During the announcement, Nothing’s CEO, Carl Pei, revealed that the Phone 3 will be priced around £800 (approximately $1080), making it the most expensive handset the company has produced to date. Pei emphasized that Nothing plans to go “all-in” on the Phone 3, incorporating premium materials, significant performance upgrades, and software enhancements that aim to elevate the user experience.

Building on Previous Models

As anticipation builds for the Phone 3, it will be interesting to see how Nothing builds upon the features and performance of the Phone 3a and 3a Pro, which were released earlier this year. These mid-range handsets were well-received, with a price point of $379 for the Phone 3a and $459 for the Phone 3a Pro, offering great value for consumers.

Potential US Market Expansion

Another point of curiosity is whether Nothing will make a significant push into the US market with the Phone 3. Currently, while consumers can purchase Nothing’s devices in the United States, the company lacks robust carrier support, which could limit its market penetration. The upcoming launch may provide insights into Nothing’s strategy for expanding its presence in the US smartphone market.

Looking Ahead

As the launch date approaches, more details about the Phone 3 are expected to emerge. Consumers and tech enthusiasts alike are eager to learn about the specifications, features, and overall performance of this new flagship device. With the promise of premium materials and advanced technology, the Phone 3 aims to make a significant impact in the competitive smartphone landscape.

For further updates and information, stay tuned as we cover the developments leading up to the Phone 3’s launch next month.

This article originally appeared on Engadget at Engadget.