Meta and Oakley Tease Smart Glasses Announcement for June 20

Reports emerged earlier this year that Meta was working with Oakley on smart glasses and it seems we are about to see the fruits of those labors. A new Instagram account called @oakleymeta has surfaced, and its first post teased an announcement for this Friday, June 20. Instagram’s official account and Meta CEO Mark Zuckerberg shared the clip on their stories, as did Oakley on its social channels, confirming the legitimacy of the announcement.

Teaser Video and Branding

The end of the video displays the Oakley and Meta logos side by side in a manner reminiscent of the branding for the Ray-Ban Meta glasses. Additionally, Meta’s web store features a banner with the same text used in the teaser: “The next evolution arrives June 20.” There is also an option to sign up for updates on products, news, and innovations.

Expected Product Launch

Unless this is a bait and switch, we are likely to see the launch of Oakley Meta glasses this week. It is noteworthy that Oakley and Ray-Ban share a parent company, EssilorLuxottica, which may play a role in the development of these new smart glasses.

Smart Glasses Features

Earlier this year, Bloomberg reported reported that a set of smart glasses based on Oakley’s Sphaera glasses was on the way. The camera in the Ray-Ban Meta glasses is positioned on one side of the frame, but it is expected to be centrally located in the Oakley Meta glasses. These new smart glasses are said to be aimed at cyclists and other athletes, potentially positioning them to compete with GoPro in the action sports market.

Conclusion

The anticipation surrounding the announcement of the Oakley Meta glasses highlights the growing interest in smart eyewear technology. As companies like Meta and Oakley continue to innovate, the integration of advanced features into everyday products is becoming increasingly common. Consumers and athletes alike are eager to see how these developments will enhance their experiences.

This article originally appeared on Engadget at https://www.engadget.com/wearables/meta-and-oakley-tease-a-smart-glasses-announcement-for-june-20-172532944.html?src=rss