Justin Sun’s Tron to Go Public with Eric Trump’s Involvement

Last year, Justin Sun faced a federal investigation into his crypto empire, leading him to avoid entering the U.S. Now, his company is set to be publicly listed on American stock markets, reportedly with the assistance of Eric Trump.

Tron, Sun’s digital assets platform, announced on Monday that it plans to go public in the U.S. via a reverse merger with SRM Entertainment, a Nasdaq-listed company that previously designed merchandise for theme parks before pivoting to cryptocurrency. Concurrently, Trump’s sons announced the launch of Trump Mobile, a mobile virtual network operator (MVNO) that will also sell a $499 gold Android phone.

According to the company’s website, SRM states that it has collaborated with major attractions such as Walt Disney World, SeaWorld, and Sesame Place. SRM has reportedly raised $100 million from a private investor to acquire Tron tokens (TRX), with plans to issue shares and warrants that could value the deal at up to $210 million.

The deal was facilitated by Dominari Securities, a New York-based boutique investment bank operating out of Trump Tower, whose board includes both Donald Trump Jr. and Eric Trump, the president’s sons. Following Trump’s election, Sun became an advisor and investor in World Liberty Financial, the Trump family’s cryptocurrency company, and promptly purchased $75 million worth of their memecoin, $TRUMP, when the token launched in January.

By the end of February, the SEC had officially paused its investigation into Sun’s businesses. Sun continued to invest in Trumpworld entities, both in cryptocurrency and other ventures: in May, he won a private dinner with the president by purchasing $16 million worth of $TRUMP in a contest.

According to an unnamed source cited by the Financial Times, Eric Trump, who oversees the Trump Organization’s private sector holdings, is expected to take a position at the company, which will be renamed Tron, Inc.