Instagram Tests New Repost Feature

Instagram is currently testing a new repost feature that allows users to reshare content directly to their feeds. According to TechCrunch, this social media network is running a trial that enables users to repost content, which will appear as a new post in their feed. While Instagram already offers the ability to share posts to a user’s Story, this new post-to-post repost functionality represents a significant addition to the platform’s interaction options.

Previous Attempts at Repost Functionality

This is not the first time Instagram has explored the concept of reposting. The platform conducted a similar test of a repost feature in the past in 2022, and even trialed a repost button as far back as in 2017. Given the company’s history with this feature, it is somewhat surprising that Instagram is revisiting an idea that is already well-established on other social networks.

Current Sharing Options on Instagram

Instagram currently offers a variety of ways for users to share and resurface content, including posts, Stories, Reels, and direct messages (DMs). Each of these formats has its own unique characteristics and rules regarding what material can be shared. This diversity in content types can sometimes lead to confusion among users, particularly when it comes to understanding the different sharing options available.

Potential Impact on User Experience

The introduction of a repost feature could streamline the process of sharing content on Instagram, making it easier for users to highlight posts from other accounts. However, it also raises questions about how this feature will be integrated with existing sharing options. Users may find it beneficial to have a straightforward method for resharing posts, but the potential for confusion remains if the rules governing each format are not clearly defined.

Awaiting Official Comment

As of now, we have reached out to Instagram for comment regarding this ongoing test and will provide updates as soon as we receive a response from the company.

This article originally appeared on Engadget at Engadget.