Applebee’s and IHOP Introduce AI-Powered Personalization Engine

Applebee’s and IHOP are planning to launch an AI-powered “personalization engine” aimed at enhancing customer experience by providing tailored recommendations and customized deals. This initiative is reported by report from The Wall Street Journal. The personalization engine will utilize data from a customer’s previous purchases, as well as orders from similar customers, to generate relevant suggestions.

According to Justin Skelton, the Chief Information Officer at Dine Brands, the parent company of both restaurant chains, the AI-driven personalization system is intended to increase customer loyalty and facilitate upselling opportunities. As highlighted by the Journal, IHOP has already gathered insights into its customers’ ordering habits through its existing rewards program.

AI Adoption Across the Restaurant Industry

In addition to Applebee’s and IHOP, other restaurant franchises are also embracing AI technology. For instance, chasing viral trends like Chili’s has implemented AI systems at its drive-thrus capable of taking orders and upselling menu items. McDonald’s is also planning to integrate AI also recently resumed within its restaurants, while Taco Bell revealed plans aims to deploy “Voice AI” technology at over 100 of its drive-thrus across the United States.

Future AI Developments at Dine Brands

As reported by the Journal, Dine Brands is contemplating the introduction of AI tools specifically designed for its staff members. This includes the exploration of AI-powered cameras that can identify when a table requires cleaning, as well as testing an AI application intended for managers to streamline operations.

The integration of AI technology in the restaurant sector signifies a broader trend towards enhancing operational efficiency and improving customer satisfaction. By leveraging data analytics and machine learning, companies like Dine Brands are positioning themselves to better meet the evolving preferences of their customers.

Conclusion

The upcoming AI-powered personalization engine from Applebee’s and IHOP represents a significant step forward in the use of technology within the dining experience. As the restaurant industry continues to adapt to changing consumer behaviors, the implementation of such innovative solutions may play a crucial role in maintaining competitiveness and fostering customer loyalty.